List: What Is B2b Influencer Marketing – and How to Use It

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List: What Is B2b Influencer Marketing – and How to Use It

  • American Express: American Express advertises in a wide range of media, including influencer marketing on Instagram using its branded hashtag #AmexAmbassadors for its premium services and collaborating with bloggers to encourage small business owners to #LoveMyStore and accept AMEX credit cards.
  • Brandividual: Recognizable and increases your reach. Great for bringing in new audiences.
  • Customers: Fits ideal customer profiles and helps your target customers see themselves in the content.
  • Guest Blogging:Experts in your businesses field or target audience can provide valuable and relevant information to your audience in a guest blog.
  • Internal Expert: Great for building thought leadership and trust for specific members of your brand.
  • Niche Expert: Very deep expertise on specific topics that resonate with your audience.
  • Podcasts: Business sponsorships and influencer guests can introduce your brand to highly targeted audiences.
  • Reach: How large is their social community across all digital channels — blogs, RSS subscribers, contributed posts, social? Reach is important because you’ll want to know that influencers can actually get content in their followers’ feeds.
  • Reference: Are they referenced by other influencers? In other words, are the other influencers in your program sharing, commenting on, liking or retweeting content?
  • Relevance: How often are they referencing topics and keywords that align with your business or describe your industry? Relevance will confirm that the influencer is “on topic” frequently and didn’t just share an article six months ago and then leave the conversation.
  • Resonance: When they create content, how far does it travel on the internet? Are others engaging with it? This metric helps separate real influencers from the ones that have large communities but no engagement. Or, in some cases, the ones that resort to shady tactics that make them appear to be more influential than they actually are.
  • Social Media: Brand ambassadors can introduce your brand via Instagram posts, FaceBook Live videos, Twitter and other forms of social media that have successful B2C influencer marketing campaigns.
  • Trade Event Speaker: Industry influencers can attract your ideal audience to trade shows, conferences and events.
  • Up & Comer: Quickly gaining momentum and notoriety within their industry. Very motivated to collaborate and share.
  • eBooks: Experts in your businesses field or target audience can author eBooks, Guides and Case Studies sharing how they used your product to reach their business goals.
What Is B2b Influencer Marketing - and How to Use It
Scott Adkins
Scott Adkins
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