List: Cyber Monday Campaign Checklist for Saas and Startups
- Alert your team, especially support!
- Email 1: (3-4 days prior) “Cyber Monday is Coming Up!”
- Email 2: Cyber Monday Morning – “Happy Cyber Monday! – 40% off Today Only!”
- Email 3: Cyber Monday Afternoon – “Last Chance Cyber Monday Ends at Midnight”
- Email 4: (Tuesday morning) “We\\\’re Extending Cyber Monday by an Extra Day!”
- Idea 1: 20-40% off per month for the life of the account
- Idea 2: 20-40% off per month for an entire year
- Idea 3: Double or triple the trial length
- Note: Avoid sending this deal to current paying members
- Pick your Cyber Monday big discount
- Prepare your email list
- Schedule your campaign emails (3-4 recommended)
- Segment and prepare your list with anyone who is on trial now
- Segment and prepare your list with past or cancelled members
- Set up your discount landing page, links, and coupon codes
- Setup tracking or UTM links for your emails so you can measure your success
- Track your success in your analytics tools
