List: Advertising Checklist
- Are you communicating buyer benefits?
- Are you keeping files on all aspects of each ad? “Are you listening to your customers? What do they want? What\\’s important to them?”,
- Are you prepared for a successful response?
- Are you watching competitors? (If advertisers repeat ads, try to determine why.)
- Do you have a planned advertising budget?
- Does your ad present a central idea or theme?
- Does your message require a response?
- Have all appropriate employees reviewed your advertising and approved of it?
- Have you asked suppliers about cooperative programs?
- Have you made sure that employees (if any) are informed of your goals?
- Have you reflected/brainstormed/evaluated?
- Have you strategized an advertising campaign?
- Have you told customers where and how to reach you?
- Have your defined your advertising objectives and written them down?
- How will you measure the effectiveness of your ad?
- Is the timing right?
- Is your ad clear and concise?
- Is your ad consistent with your desired business image?
- What exactly do you want to communicate to your potential customers?
- What is your lead time for ad placement? Some newspapers require only a few days; some magazines require two months or longer.
- What media are most cost-effective to reach your customers?
- What variables (weather; competition, etc.) have your targeted for further study?
- Where did the ad run? What were the results? (Number of sales? Sales increases?)
