List: Advertising Checklist

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List: Advertising Checklist

  • Are you communicating buyer benefits?
  • Are you keeping files on all aspects of each ad?
  • “Are you listening to your customers? What do they want? What\\’s important to them?”,
  • Are you prepared for a successful response?
  • Are you watching competitors? (If advertisers repeat ads, try to determine why.)
  • Do you have a planned advertising budget?
  • Does your ad present a central idea or theme?
  • Does your message require a response?
  • Have all appropriate employees reviewed your advertising and approved of it?
  • Have you asked suppliers about cooperative programs?
  • Have you made sure that employees (if any) are informed of your goals?
  • Have you reflected/brainstormed/evaluated?
  • Have you strategized an advertising campaign?
  • Have you told customers where and how to reach you?
  • Have your defined your advertising objectives and written them down?
  • How will you measure the effectiveness of your ad?
  • Is the timing right?
  • Is your ad clear and concise?
  • Is your ad consistent with your desired business image?
  • What exactly do you want to communicate to your potential customers?
  • What is your lead time for ad placement? Some newspapers require only a few days; some magazines require two months or longer.
  • What media are most cost-effective to reach your customers?
  • What variables (weather; competition, etc.) have your targeted for further study?
  • Where did the ad run? What were the results? (Number of sales? Sales increases?)
Advertising Checklist
Scott Adkins
Scott Adkins
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