List: 21 B2b Content Marketing Stats for Sales Success in 2018

Get the recent list of 21 b2b content marketing stats for sales success in 2018.

List: 21 B2b Content Marketing Stats for Sales Success in 2018

    [“19% of B2B marketers rate their organization\\’s alignment of metrics and content marketing goals as excellent/very good (compared with 54% of top performers)”, “24% of those surveyed say their organization\\’s overall content marketing approach is extremely or very successful; we consider these respondents B2B content marketing top performers”,
  • 35% of respondents said they are measuring the ROI of content marketing initiatives
  • “36% of B2B marketers rate the project management flow during their organization\\’s content-creation process as excellent/very good (compared with 70% of top performers)”,
  • 37% of B2B marketers have a documented content marketing strategy (compared with 62% of top performers)
  • 55% say webinars and virtual events are the best way to distribute content
  • 56% say in-person events are the best way to distribute content
  • “63% of B2B marketers say their organization\\’s overall content marketing approach is much more or somewhat more successful than one year ago (compared with 78% of top performers)”, “63% of North American B2B marketers say they\\’re more successful with their content marketing now than they were a year ago”,
  • 65% say infographics are the most popular type of content being produced
  • 70% of the top-performing B2B content marketers rate the project management flow during their content-creation process as excellent/very good, compared with just 36% of all those surveyed
  • 71% say ebooks and white papers are the most popular type of content being produced
  • 72% say videos are the most popular type of content being produced
  • 73% say case studies are the most popular type of content being produced
  • 74% of B2B marketers agree their organization values creativity and craft in content creation and production (compared with 88% of top performers)
  • “78% of top B2B performers say they\\’re much more successful with their content marketing now than they were a year ago”,
  • 79% say blogs are the best way to distribute content
  • “80% of all B2B content marketers surveyed agree their organization is focused on building audiences (i.e., one or more subscriber bases); that\\’s an 18% increase from last year”,
  • 92% say social media is the best way to distribute content
  • 93% say email marketing is the best way to distribute content
  • 94% say social media posts were cited as the most popular type of content being produced
21 B2b Content Marketing Stats for Sales Success in 2018
Scott Adkins
Scott Adkins
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